Motion graphics are a type of animation that focus heavily on text. They’re a really effective tool for telling a story and conveying deeper meaning to your audience. When you combine great copy and a stirring soundtrack, motion graphics can be a powerful medium for creating everything from adverts to movie title sequences.
A motion graphic designer distils communication down to colour, typography and space. Artists like Oskar Fischinger and Saul Bass pushed the envelope for motion graphics in the 1940s and 1950s. Bass’ iconic title sequences for Alfred Hitchcock’s screen classics Psycho and North By Northwest are still a major reference point for motion graphics designers today.