What Is Branding?

A brand is a company’s identity. Branding is the act of shaping that identity to make it instantly recognisable amongst a sea of other competing businesses and their products. Done well, branding can help your organisation to stand out from the crowd and be remembered for all the right reasons; turning first-time buyers into lifelong brand ambassadors.

Branding is nothing new. The word ‘branding’ is thought to derive from the Norse word ‘brandr’, which means ‘fire’ or ‘to burn’. Farmers have been physically branding livestock for more than 4,000 years. Ever since the ancient civilisations of India’s Indus Valley, some experts believe.

Of course, the farmer’s ‘brand’ has evolved significantly over the years to become what we now know as the modern-day logo – the most important element of any corporate branding project. Branding continues to evolve to the point of creating more than just visuals, but developing an overall experience that prompts an emotional response from customers.


Benefits Of Branding

There are countless benefits of branding. Here are just some the main advantages of working with a branding agency, like JForth Designs, to get it right:

  • You’ll stand out from the crowd.
  • You’ll build brand recognition.
  • You’ll connect with your customers.

Fundamentals Of Corporate Branding

A great branding designer will listen to your branding ideas and create not just a killer logo but an entire corporate branding strategy that incorporates the following areas, all of which can be provided by JForth Designs.

Brand Guidelines

What many people don’t realise is that a huge chunk of a branding designer’s time is spent in the planning stages of any corporate branding project. Before a logo even makes it to the drawing board, it’s crucial to nail down the goals and objectives of a branding exercise to ensure it will help your business to achieve your targets.

It’s also important to collate all the practical elements of your new or evolving brand, such as the colour palette, fonts and tone of voice to ensure your branding is used correctly at all times. All of these details are captured by your branding agency within what we call your ‘brand guidelines’.


The logo is the part of branding design that everyone is familiar with. It’s usually the thing that people are most excited about too. Which is totally understandable, especially when you consider how important a logo is for shaping a brand’s identity. It’s usually the first thing a customer will see and first impressions count for a lot.

One of the major advantages of working with a freelance branding designer is how fluid the logo design process can be. Compared to a big branding agency, where your corporate branding brief might not be top of the agenda, a branding designer from a boutique agency like JForth Designs can design and refine your logo quickly and will be only too happy to discuss iterations and branding ideas at your convenience.


In our increasingly digital world, it’s vital to have a website that reflects your brand’s identity. Gone are the days when you could muddle through with a ‘make do’ website. The first place customers now go to research a company is their website.

Which means it’s more important than ever to make sure your digital real estate is not only an extension of your corporate branding, but is also fast, user-friendly and engaging.

At JForth Designs, we can not only create the visual branding to make your website leap off the screen, but we can also build the site behind the visuals. Regardless of whether you’d like an off-the-shelf WordPress site or a bespoke coded site – we can deliver.

Additional Assets

While an eye-catching logo and inviting website are the main branding design elements your branding designer will be concerned with, once they’re established it’s likely you’ll also want a range of other assets depending on your needs.

These might include business cards, brochures, pop-up banners, product packaging or flyers to name but a few. JForth Designs has the expertise, experience and industry contracts needed to create any additional corporate branding assets you might need for your marketing activities.

Where Can I Find a Branding Designer Near Me?

JForth Designs can take your branding ideas and create truly inspirational corporate branding that helps your business to stand out from the crowd. Killer branding doesn’t need to cost the earth, which is why we offer great value branding packages that provide everything you need to launch or re-launch your brand without breaking the bank.

If you need a freelance branding designer who can produce a wide range of high-quality branding collateral on time and within budget, JForth Designs provides comprehensive corporate branding services to suit businesses of all shapes and sizes.

Like what you see?

If you have a similar project or would like to discuss a future project, get in touch and see what I can do for you.

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