A brand is a company’s identity. Branding is the act of shaping that identity to make it instantly recognisable amongst a sea of other competing businesses and their products. Done well, branding can help your organisation to stand out from the crowd and be remembered for all the right reasons; turning first-time buyers into lifelong brand ambassadors.
Branding is nothing new. The word ‘branding’ is thought to derive from the Norse word ‘brandr’, which means ‘fire’ or ‘to burn’. Farmers have been physically branding livestock for more than 4,000 years. Ever since the ancient civilisations of India’s Indus Valley, some experts believe.
Of course, the farmer’s ‘brand’ has evolved significantly over the years to become what we now know as the modern-day logo – the most important element of any corporate branding project. Branding continues to evolve to the point of creating more than just visuals, but developing an overall experience that prompts an emotional response from customers.
If you have a similar project or would like to discuss a future project, get in touch and see what I can do for you.